Wildlife marketing prices, published. You don't need a call to see them.
What This Costs, and Why It Costs That
$1,500 a month with a site we build, or $950 on the site you already have. $2,400 and $4,000 above that. What each one buys, where the money goes, and the cheaper options we would point you to instead.
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Rather write it out? Send a note, or jump to the plans. Keeping your site? See the $950 plan
Most Agency Pricing Is Built for a Different Company
You have sat through the pitch. The number at the end of it was sized for a business with a sales team, a marketing manager, and a budget line that already had this in it. If you still do the estimates and the invoicing yourself, you don't have that budget line.
So here's the number, before you spend an hour on a call getting to it. Four plans, what is in each, where the money goes, and three other ways to spend it that might suit you better.
The Plans
Foundation
$1,500/month
or $16,200 a year, paid annually
Your site is the problem. A new build, one market, up to 8 technicians.
- Website Design, Hosting, & Maintenance
- Search Engine Optimization (SEO)
- Local Competitor Analysis
- 12-month Content Plan
- 48 Pieces of Content (Optimized Blog Posts and Localized Geographic Landing Pages)
- 6-8 Social Media Posts per Month (Facebook, Instagram, LinkedIn)
- Local Business Listing Service Maintenance with Google Business Profile Management and AI automated Posting
- HubSpot Free Customer Relationship Manager (CRM)
- Birdeye Reputation Management Software
- Google Ads Management (ad budget not included)
- Monthly Reporting (SEM Rush, Clarity & Google Analytics)
Growth
$2,400/month
or $25,920 a year, paid annually
You need to know which market and page rang the phone. A second market, or 9+ technicians.
- Everything in Foundation, with:
- 60 Pieces of Content (Optimized Blog Posts and Localized Geographic Landing Pages)
- 10-12 Social Media Posts per Month (Facebook, Instagram, LinkedIn)
- HubSpot Professional Sales and CRM (1 Seat)
- CallRail Tracking Numbers (4 rotating pool and 1 main)
- Digital PR and Authority Building
Dominance
$4,000/month
or $43,200 a year, paid annually
You run several markets and want a strategy session every quarter. Built for regional leaders.
- Everything in Growth, with:
- 96 Pieces of Content (Optimized Blog Posts and Localized Geographic Landing Pages)
- HubSpot Professional Sales and CRM (2 Seats)
- 1 Produced Video per year (2-4 minutes)
- Priority Support
- Quarterly Strategy Session
Not ready for a new site? Starter is $950 a month. It doesn't build one. We work the search, listings and content around the site you already have, and you can move up to the Foundation build any time, even in the first year. If that sounds like the right first step, ask about it on a call or in a note.
Pay for a year up front and it's 10% off, so $1,500 a month becomes $16,200 instead of $18,000. If you run more markets than Dominance is built for, there's a Custom option with no price on it.
What Those Line Items Mean
- Website Design, Hosting, & Maintenance: we build the site, keep it online, and keep it updated. Foundation and up.
- Pieces of Content: blog posts and local landing pages, counted per year.
- Local Business Listing Service Maintenance: your Google Business Profile and directory listings, kept matching and kept current, with posts going out on a schedule.
- HubSpot Free CRM: a free contact list for your leads. Growth adds a paid HubSpot sales seat.
- Birdeye Reputation Management Software: the review software. It sends the request when the job closes, and it gives you one place to answer reviews.
- CallRail Tracking Numbers: call tracking. Each call carries the page and channel it came from.
- Digital PR and Authority Building: getting your company mentioned and linked on other trusted sites, like local news, associations and directories. Google counts links to your business as part of how well-known it is.
- Monthly Reporting (SEM Rush, Clarity & Google Analytics): the tools behind your monthly report. The report counts clicks and forms, plus calls from Growth up.
If you're not sure which row is yours, book a call or send a note and we'll put your technician count and your markets against the table together.
Book a Call Send a NoteQuestions We Get About Price
What Happens if You're Not Happy in Month Four?
Twelve months to start, then you renew for another year or a multi-year term. Say it's month four and you're not happy. You're still in the term, but you're not guessing. You've had four monthly reports naming clicks and form submissions by service, and calls too from Growth up, so if something isn't working, the course changes then, not at renewal. You own the website and everything on it, so leaving at the end of a term is a transfer, not a loss. No projected ranking and no projected lead count. Both are guesses.
Who Owns the Site if I Leave?
You do. The website, the pages, the photos, and the content are yours during and after.
Why 12 Months?
Because the work is front-loaded and the return isn't. Content pays back over months, not weeks. A 90-day term bills you for the expensive part and ends before the part you paid for arrives. After the first year you renew for another year, or sign a multi-year term. Multi-year terms come with a discount.
What Does the Cheapest Tier Really Get You?
Starter doesn't build a website. It's the work around the site you already have: search, a competitor analysis, a 12-month content plan, 36 pieces a year, listings and Google Business Profile management, a free CRM, and a monthly report. When the site itself becomes the problem, move up to Foundation, where the build starts. You can do that any time, first year included. Call tracking starts at Growth, so below that, you'll be telling us where calls came from by memory.
Will This Get Us Into ChatGPT or AI Overviews?
Every plan, Starter included, carries a 12-month content plan, and plain pages that explain a job are the kind AI answers tend to quote. Nobody can promise an AI tool will name you, and no tier here does. What every tier does is put pages on your site worth naming.
Why It Costs That
A published price nobody explains still reads as a number somebody made up. Here's where it goes.
The tradeoff by tier is plain. At $1,500 the website itself gets built, with social posts, review software and Google Ads management. At $950 you keep the website you have, and we work on everything around it: search, listings, and 36 pieces of content a year. At $2,400 call tracking comes in, so you can see which page and which channel rang the phone, plus a sales CRM seat. At $4,000 it's 96 pieces a year, a second CRM seat, a produced video and a quarterly strategy session.
The Build
From Foundation up, a page for every job that earns an invoice, written one at a time. Bat exclusion. Attic restoration. Crawl space and chimney work. The exclusion and repair side most operator sites carry as a bullet point instead of a page. That work is front-loaded and it's most of the first few months. If your current site already earns clicks, the build is planned around keeping them. Before launch we list every address that earns a click. On launch day we open each old address to confirm it lands on a live page. After launch we compare those pages week by week against the same weeks a year earlier, so a drop shows up in the first report. Our rebuild report shows what a rebuild year looked like for one client, both halves.
The Content
36, 48, 60, or 96 pieces a year is the line that moves most between tiers, and the one that compounds. A page written now answers a search months from now, and it keeps working after it's paid for.
The Tools
Whatever your tier includes, hosting from Foundation up, call tracking numbers from Growth up, listings, CRM seats and reporting, sits inside the fee instead of on a second invoice.
The Time
Our content operations manager reads the report before you do, notices the second market is flat, and does something about it.
What Decides Your Tier, and the Terms
Technician count is the first guess. Three things decide which tier fits, and the terms are the same whichever one it is.
Markets
Two markets 90 minutes apart are two content plans and two sets of local rankings, plus a second Business Profile if you staff a location there. Not one job done twice as fast. A second market is where Growth starts, because that's where call tracking by market comes in.
Service Lines
A company doing removal, exclusion, attic restoration, and a commercial book needs more pages than one that traps and leaves.
Metro Competitiveness
A dense metro with a national brand and two lead aggregators on every term takes longer to break into than a small market where three operators split the phone book. Same work, longer runway.
The Terms, Same for Every Tier
- 12-month initial agreement, then yearly or multi-year renewals, with a discount on multi-year terms
- One monthly fee. The tools are inside it.
- You own the website and the content. If you leave, it leaves with you.
- No setup fee
- US-based support, reply within one business day
Ad spend is separate and it goes to Google, not to us. You set it, you see it, and you can shut it off on a Tuesday without calling anybody.
The Alternatives, Honestly
Three other ways to spend this money. One of them may be right for you, and we would rather you pick it on purpose. All four sit side by side on one page, with what each one costs an operator your size and what each one is bad at.
Doing It Yourself
The real cost is hours, so count the hours. Writing a service page. Keeping the Google profile current. Asking for reviews at the handoff and answering the ones that come back. Publishing well ahead of each stretch of your year so there's something already ranking when the calls arrive.
If you can protect those hours every month, do it yourself. Plenty of operators have built a good book that way. The catch is that the hours disappear exactly when the phone is busiest, which is also exactly when the writing you skipped would have been earning its position.
Buying Leads From an Aggregator
Do the arithmetic on your own numbers. What you pay per lead, times the leads you buy in a month, times 24. That's the two-year figure, and at the end of it you own nothing you can sell, rank, or take with you. If the same lead is sold to more than one company, you're quoting against two other trucks before you leave the driveway.
An aggregator does one thing nothing here does. It books a job next week. If you have no site worth sending anyone to and you need work on the board now, buy the leads, then build the asset alongside them.
A Cheaper Generalist Agency
A generalist may quote you less than $950 for a site, a listing and a monthly blog post. Get two real quotes and check. That's a real option and it's not a scam. For a company that mostly needs to exist online in a quiet market, it's probably enough.
What you give up is the part specific to this trade. A generalist publishes one flat calendar and runs it everywhere, instead of working backward from the year your own markets have, and writes about removal, because that's what people search, leaving exclusion and repair as a line on a list. Your margin is in the work that gets skipped.
If the number works, send us a note with your technician count and your markets. If it doesn't work, send it anyway and say so.