Wildlife control marketing, nationally
What This Costs, and Why It Costs That
Three plans, what each one buys, and where the money goes. Plus three other ways to spend the same money, including one we would tell you to pick.
Most Agency Pricing Is Built for a Different Company
You have sat through the pitch. The number at the end of it was sized for a business with a sales team, a marketing manager, and a budget line that already had this in it. You do the estimates, the removals, the repairs, and the invoicing, and you take calls from a ladder.
So here is the number, before you spend an hour on a call getting to it. Three plans, what is in each, where the money goes, and three other ways to spend it that might suit you better.
The Three Tiers
| Tier | Monthly | Prepaid year | Fits |
|---|---|---|---|
| Den | $800 | $8,640 | Owner-operator, 1 or 2 trucks |
| Range | $1,500 | $16,200 | 3 to 8 trucks, one or two markets |
| Territory | $2,400 | $25,920 | 8+ trucks, multi-market or franchise |
Prepaid year is 10% off twelve months, so $800 a month becomes $8,640 for the year. Check the math yourself. There is also a Custom option with no price on it, for a company that does not sit on any of those three lines.
Not sure which row is yours? Book a call and we will put your truck count and your markets against the table together.
Book a callWhat's Included at Each Tier
Each tier contains everything in the tier below it.
Den, $800 a Month
- Website design, hosting, and maintenance
- Local SEO and Google Business Profile management
- Competitor review at start
- 12-month content plan
- 24 content pieces a year (blog posts and service-area pages)
- 4 social posts a month
- Local listings management
- Monthly reporting
Range, $1,500 a Month
Everything in Den, plus:
- 48 content pieces a year
- 8 social posts a month
- Review generation
- Call tracking, 1 main number and 2 rotating
- CRM setup and 1 seat
Territory, $2,400 a Month
Everything in Range, plus:
- 72 content pieces a year
- 12 social posts a month
- Call tracking, 1 main number and 4 rotating
- CRM, 2 seats
- Quarterly strategy session
- Priority support
Why It Costs That
A published price nobody explains still reads as a number somebody made up. Here is where it goes.
The build. A page for every job that earns an invoice, written one at a time. Bat exclusion. Attic restoration. Crawl space and chimney work. The exclusion and repair side most operator sites carry as a bullet point instead of a page. That work is front-loaded and it is most of the first few months.
The content. 24, 48, or 72 pieces a year is the line that moves most between tiers, and the one that compounds. A page written in August answers a search in April, and it keeps working after it is paid for.
The tools. Hosting, listings management, call tracking numbers, CRM seats, and reporting sit inside the fee instead of on a second invoice.
The time. Somebody reads the report before you do, notices the second market is flat, and does something about it.
The tradeoff by tier is plain. At $800 you get the asset and the ground game, and you will be telling us where calls came from by memory, because call tracking starts at $1,500. At $1,500 you can see which page and which channel rang the phone. At $2,400 you are paying for several markets, a second CRM seat, and a quarterly session about the market that is lagging.
What Changes the Price
Markets. Two markets 90 minutes apart are two content plans, two sets of listings, and two sets of local rankings. Not one job done twice as fast. A second market is the most common reason a company moves up a tier.
Service lines. A company doing removal, exclusion, attic restoration, and a commercial book needs more pages than one that traps and leaves.
Metro competitiveness. A dense metro with a national brand and two lead aggregators on every term takes longer to break into than a small market where three operators split the phone book. Same work, longer runway.
The Terms, Same for Every Tier
- 12-month initial agreement, then month to month
- One monthly fee. The tools are inside it.
- You own the website and the content. If you leave, it leaves with you.
- No setup fee, no exit fee
- Ad budget is not included in any tier
- US-based support, reply within one business day
Ad spend is separate and it goes to Google, not to us. You set it, you see it, and you can shut it off on a Tuesday without calling anybody.
The Alternatives, Honestly
Three other ways to spend this money. One of them may be right for you, and we would rather you pick it on purpose.
Doing It Yourself
The real cost is hours, so count the hours. Writing a service page. Keeping the Google profile current. Asking for reviews at the handoff and answering the ones that come back. Publishing in the thin months so there is something to rank in the busy ones.
If you can protect those hours every month, do it yourself. Plenty of operators have built a good book that way. The catch is that the hours disappear exactly when the phone is busiest, and the busy season pays for the slow one.
Buying Leads From an Aggregator
Do the arithmetic on your own numbers. What you pay per lead, times the leads you buy in a month, times 24. That is the two-year figure, and at the end of it you own nothing you can sell, rank, or take with you. If the same lead is sold to more than one company, you are quoting against two other trucks before you leave the driveway.
An aggregator does one thing nothing here does. It books a job next week. If you have no site worth sending anyone to and you need work on the board now, buy the leads, then build the asset alongside them.
A Cheaper Generalist Agency
You can get a site, a listing, and a monthly blog post for less than $800. That is a real option and it is not a scam. For a company that mostly needs to exist online in a quiet market, it is probably enough.
What you give up is the part specific to this trade. A generalist publishes flat across twelve months instead of working backward from your two peaks, and writes about removal, because that is what people search, leaving exclusion and repair as a line on a list. Your margin is in the work that gets skipped.
If the number works, send us a note with your truck count and your markets. If it does not work, send it anyway and say so. We reply within one business day, and you will not get dropped into a drip campaign.
Send us a noteQuestions We Get About Price
What Happens If It Does Not Work
Twelve months to start, then month to month. You own the website and everything on it, so leaving is a transfer, not a loss. Before that, the monthly report names clicks, calls, form submissions, and booked jobs by service, so you find out early rather than at renewal. No projected ranking and no projected lead count. Both are guesses.
Who Owns the Site If I Leave
You do. The website, the pages, the photos, and the content are yours during and after.
Why 12 Months
Because the work is front-loaded and the return is not. Content published in month two is doing its job in month eight. A 90-day term bills you for the expensive part and ends before the part you paid for arrives. After the first year it is month to month, with no exit fee.
What the Cheapest Tier Really Gets You
Den is not a trial. It is the full build: a page for every service that earns an invoice, the Google Business Profile, listings, a 12-month content plan, 24 pieces a year, four social posts a month, and a monthly report. It does not include call tracking, a CRM seat, or review generation. If you cannot say where the last 10 calls came from, the tier above fixes that.