Wildlife control marketing built around your year, not a national one
Is Your Phone Ringing off the Hook, or Dead Quiet?
Exclusion and repair is the high-ticket half of your job list. The person searching for help with an animal is the same person who needs the building sealed, and on most operator sites we've opened, that second job has no page of its own, or the page ranks too low to get clicked. That is the first thing we fix.
Rather write it out? Send a note
Three Numbers, Before You Read Another Word
New wildlife pages, one client+15%
in clicks: 317 on the new pages against 276 on the old pages they replaced, May to Sept., same dates a year earlier. Small, and we won't dress it up. The page shows the rest of the site beside it.
Our longest‑running client94%
of its homepage clicks held, counting the link on its Google Business Profile, May to Sept., same dates a year earlier. That's the page a customer uses to call.
With a site we build$1,500
a month. Already have a site that works? $950 a month on the one you have, and you can move up any time. No setup fee, and what we build is yours.
How This Starts
Send a Note, or Pick a Time
A line or two is enough. Nothing gets signed to have a conversation.
We Talk About Your Site and Your Goals
What it does well, what is costing you calls, and where you want the company in a year.
A Video Walkthrough, if You Have Not Had One
I'm Chad Treadway, and I record it against your own pages and send it over. It shows what I'd fix first. Doing the fixing is the paid work, and you're free to do it yourself.
Say two calls come in while you're on a roof finishing an exclusion. Both go to voicemail. You call them both back after 6 p.m., and both have already booked somebody else.
Then a stretch shows up where the route board has three jobs on it, and nobody has told you why.
If your website hasn't been touched since it went up, you probably don't know whether the contact form still works, because there has never been a reason to check. Search your own town and the service you actually make money on. Count how many national brands and lead sites sit above you.
Wildlife Sites is a service of Cube Creative Design. We build and write for wildlife control companies, anywhere in the country. Most of what gets sold to a wildlife division was built for a pest route, and the two do not make money the same way.
Wildlife Is Not General Home Services
What moves through your year is which animal is driving the call, and whether that call turns into a removal, an exclusion, or a repair. Almost nothing a general home services marketer knows accounts for that.
It changes by where you work, too. An operator in North Dakota and an operator in South Florida do not have the same year, and neither do Maine and Arizona. Marketing built for general home services publishes one calendar and runs it everywhere, which pushes your budget at whatever was already busy in somebody else's market.
The bigger miss is where your money actually is. Trapping is the door opener. Exclusion, restoration, and repair are where the margin lives. Open most wildlife operator websites and you find page after page about getting the animal out, and almost nothing about sealing the building so it stays out. That's backwards from how your invoices look.
What Gets Built
Not a service list. This is the order the work happens in.
A Site Organized Around the Work That Pays
Exclusion and repair each get real pages, written the way you explain them standing in a driveway. One-way doors. Soffit, gable, and ridge vent sealing. Attic restoration and insulation replacement. Chimney and crawl space work. Removal still gets covered, because that's what people search when they hear scratching. It stops being the entire website.
Local Visibility That Does Not Run Through an Aggregator
Your Google Business Profile gets treated as an asset instead of a form you filled out once. Service areas, photos from real jobs, and categories that match the work. Listings cleaned up so your name, address, and phone match everywhere they appear. The point is a call that comes to your number, not a lead somebody already sold twice.
A Content Plan Built Around Your Year, Not a National One
Twelve months mapped before a word gets written, against your markets rather than a calendar somebody else runs. A page has to be indexed and settled before the work it sells arrives, so each one gets written well ahead of the call it is meant to catch. There is no month on that plan with nothing in it, and the quieter stretches carry the repair and restoration pages that don't need an animal in the attic to justify themselves.
A Report That Counts What Reached You
One report a month, in plain language, short enough to read between stops. It covers clicks and form submissions broken out by the service that produced them, and calls too once there's call tracking on the number. What you close is yours to know. We report what we can see, and we tell you plainly where the seeing stops. You find out which pages earn attention and which ones never do, in time to do more of what works.
This list is the $1,500 build. Already have a site that works? The $950 plan starts the rest of this list on the site you have, and you can move up to the build any time. If you want to know which of those four we would start with on your site, book a call or send a note and we'll tell you.
Book a Call Send a NoteWhen a Customer Asks an AI Who Can Get the Bats Out
Some of your customers now get an answer before they get a website. Pew Research found Google showed an AI summary on about one search in five, and when it did, people clicked a result 8% of the time, against 15% when it didn't.
AI tools tend to quote pages that explain the job plainly. How a one-way door works. What sealing a gable vent involves. Why the insulation comes out after a raccoon has lived on it. That's the exclusion and repair content most operator sites don't have, and it's the first thing we build.
We can't promise an AI tool will name you. Nobody can, and anybody who does is guessing. What we can do is make sure your site has a page worth naming, written the way you'd explain the job in a driveway. On a local question, your map listing sits right beside that answer, and Google Business Profile work is in every plan.
Want to see how AI tools read your site right now? Run the free Cube Score, a one-minute check from Cube Creative Design that asks for your email so it can send you the report, or book a call or send a note and we'll walk through it with you.
Run the Free Cube Score Book a Call Send a NoteWhat We Actually Measure
You've probably gotten a monthly report with a chart that only goes up. Most of those charts count how many times you showed up on Google. That number is easy to push up, and it doesn't pay a tech.
So we report the things attached to actual work. The click to your site. The form. The call, once there's call tracking on the number.
You won't get a promised ranking, a promised lead count, or a revenue projection from us. Anybody handing you those is guessing.
What That Looks Like on a Real Client
Every traffic number on our results pages comes from Google's own data, the same data you can pull for your own site: Search Console clicks, and Google Analytics search visits where we need a year against the year before, because Search Console only keeps 16 months. The page counts come from our own crawls and audits of each site.
On our two year-over-year reports, we compare eleven whole months against the same months a year earlier, because what drives a wildlife call shifts through the year, and comparing one stretch of the year with a different stretch only measures the calendar. Both reports use the same dates a year apart. And we publish every page on those reports, not just the best ones. Every client on those pages is a pest control company, and each page says whether it runs a wildlife division. It's the same way we published our audit of over 300 pest control company websites, every finding in it.
One is the client we've run the longest. Its homepage, counting the link on its Google Business Profile, kept 94% of its clicks on the same dates a year apart, and that's the page a customer uses to call. The page shows every month, where the traffic moved, and what we'd measure first.
The other is a rebuild we measured from start to finish. The site moved to new addresses, and the owner chose to lead with general pest work instead of wildlife. Over the year to August its search visits rose 35% against the same months a year earlier, and that gain came in the months before the rebuild. The new wildlife pages went from 276 clicks on the old pages they replaced to 317, same dates a year apart. We published the whole report, every month of it, with what we think drove each change.
Want that report for your own site? Book a call or send a note and we'll pull your numbers with you.
Book a Call Send a NoteOne Test You Could Run This Week
Test your own site the way a stranger would. The catch is that you have to do it clean. Your phone and your office both know your business, and they'll show you a nicer picture than your customers get.
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Search From Across Town
Drive to where your customers are, or at least off your own block. Google ranks local results partly by distance, so searching from the shop makes you look closer to the top than you are.
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Open a Private Tab
Private in Safari on an iPhone, Incognito in Chrome on Android. Then Google isn't working from your own history, and you're not signed in to anything.
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Search the Way a Customer Would
The service you make money on, plus your town. Note where you show up, and who shows up above you.
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Count the Taps
Find the exclusion or repair work on your site and count how many taps it takes to get there.
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Fill Out Your Own Contact Form
Use a personal email, not the company one. Then watch the inbox the form sends to, spam folder included. If nothing arrives in ten minutes, your customers have been hitting that same wall.
That's the ten-minute version. A video walkthrough of your site goes a lot further, and I'll record one for you if you haven't had one.
If that turns up something you don't like, send us a note and tell us what you found. We reply within one business day.
Questions We Get First
What Does It Cost?
$1,500 a month with a site we build. $950 a month on the site you already have, and you can move up to the build any time, first year included. There's no setup fee. Every tier is on the pricing page.
How Long Is the Contract?
Twelve months to start. At the end of a term you renew for another year or a multi-year term, with a discount on multi-year, or you stop, and the site and the content go with you.
What if It Doesn't Work?
You'll know by month four, not month twelve. The monthly report shows clicks and form submissions by service, and calls once there's call tracking on the number. You own the website and everything on it, so if you leave, it leaves with you. Here's a full year of one client's numbers, month by month.
Will This Help Us Show Up in AI Answers?
It gives AI tools something to quote. ChatGPT, Perplexity and Google's AI Overviews tend to quote pages that answer a question plainly, and exclusion and repair pages are that kind of page. Nobody can promise an AI tool will name you. We can make sure there's a page on your site worth naming.